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from ratifying the Kyoto Protocol in 2001. Rebranded as Beyond Petroleum in 2001, the company went on to run a campaign, devised by Ogilvy & Mather, that introduced the notion of the “carbon footprint” (not yet in common parlance) and encouraged individuals to reduce their own, even providing a calculator on its website for the purpose.
Sumit, Jeannie, and Vincent discuss the actual impact of climate pledges post-COP26, the means to accelerate the energy transition, and how private-public partnerships are playing a key role in it. Collective climate action. Where to find Beyond the Scope.
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