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Chauvin framed the most urgent issues facing the planet – climate change, waste, pollution, slave and child labour – as accounting failures. In the 1990s, progressive economists were pushing for what they called full-cost accounting: a triplebottomline that took profits, people and the planet into consideration.
In Beck’s mind, too , forwarding-thinking companies should look at natural resources not just as consumables but as recyclable goods, and then design systems and products in a way that eliminates waste. Nearly a century ago, Ecolab sold dishwasher soap with a dispenser described as its first effort to reduce waste.
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