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Coming at the end of what is going down as the hottest year on record, it was easy to feel that the annual meetings of signatories to the 1992 UN Framework Convention on ClimateChange (UNFCCC), plus the circus of non-governmental organizations, lobbyists and negotiators that has grown up around them, have failed to deliver.
A convoy of tractors was making its way to a Dutch government building in February when Tesla CEO Elon Musk tweeted out his support for farmers revolting against the EU’s regulatory push to drive down climate emissions: “I’m pro-environment, but I support the farmers! Farming has no material effect on climatechange.”
Today, this advice remains as relevant as it did in 2006. These words, despite having a nice ring to them, do not support those trying to navigate themselves away from ‘greenwashing’ towards tangible activities that will strengthen their operations and work towards genuine progress. We call out greenwash. Action is needed now.
These young people have grown up under the shadow of climatechange, and they rightly view it as a threat to their future. Were the sustainability measures and corporate social responsibility offices at VW simply engaged in greenwashing? One of its goals was to reduce emissions to 25% below 2006 levels by 2025.
So what that means is that even by addressing the smaller seeming sector, which is the heating and cooling sector, we have an outsized influence in how much we can mitigate climatechange. I know some companies that are still using a baseline year of like 2006. And so that is one of our sort of low hanging fruits, if you may.
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