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Shareholder claims over ‘greenwashing’ are likely to grow in the UK as companies face increasing pressure from regulators and investors to publish ESG disclosures in their market-facing information. Such claims are most likely to be brought by investment firms committed to ethicalinvestment, but in principle any shareholder can do so.
Environmentalists may choose to invest in companies that produce durable products from natural materials. Terms like sustainable investing, impact investing, and ethicalinvesting were used to describe this activity. These terms, however, lacked clear definitions.
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