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Many investors are already familiar with green bonds, which have been on the market since 2007. Importantly, investors should be sure that the issuer’s projects are genuinely environmentally beneficial and not misrepresented, or “greenwashed.” KPIs must be chosen and calibrated carefully.
As well, her work at the University of Saskatchewan reduced the school’s overall greenhouse gas emissions by 20% from 2007 levels, and she has helped 12 Canadian mosques implement sustainability initiatives via the Greening Canadian Mosques program. The Starfish board member is also big on empowering youth.
In any event, critics note, the system only deals with the downstream issue of plastic already in the environment, and not the issue of the manufacture and use of plastic in the first place. Nothing in the certification system calls on manufacturers to make or use recyclable or biodegradable plastics or improve production, Ledesma says.
But it took the financial crisis of 2007 to turn the spotlight on excessive risk and expose whole industries to accusations of corruption and greed. It aims to eliminate the “greenwashing” of financial products and advice and steer investments towards a sustainable economy by enabling informed financial decisions.
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