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The landmark ParisAgreement was forged in the corridors of COP21 back in 2015. Turning COP into a venue for greenwashing Oil and gas did not show up to the COP party uninvited. They call into question the legitimacy of the entire conference, says Harjeet Singh, a climate activist who has been attending COP meetings since 2008.
But Ecojustice lawyer Matt Hulse said Canada’s current regulatory system still requires citizens to play “whack-a-mole” against the behaviour of individual banks, rather than taking a systemic approach to greenwashing and fossil fuel finance. This is disingenuous greenwashing at best, and unlawful at worst.
Yet that is precisely where the industry has found itself, after a new grassroots campaign — Clean Creatives — launched this month in the United States, aimed at pressuring advertising, PR and public affairs agencies to end what it regards as "greenwashing and misinformation campaigns that help delay climate action.". It is a big business.
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