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In the climate world, aviation is referred to as a hard-to-abate sector, alongside other heavy industries — shipping, aluminum, cement and concrete, among others — that aren’t easy to decarbonize through redesign or electrification. But offsetting is seen as transitional — and controversial: Some critics view it as greenwash.
Measurabl Co-Founder and CEO Matt Ellis said: “The antidote to greenwashing is objective measurement and transparency. They have become the indispensable ESG platform for real estate and trusted partner to owners and occupiers who must mitigate climate risk, decarbonize their real estate portfolios, and improve access to capital.”
2013 witnessed the launch of the state's economy-wide greenhouse gas (GHG) emissions trading system , the first in the U.S. This transparent and robust claim mitigates the risk of greenwashing or greenhushing, in conjunction with the “Funding Climate Action" label.
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The consistent growth of clean energy is attributable to solid positioning , that includes its capacity to decarbonizing energy and deleverage tyrants. To cite two examples, Russia led efforts to derail climate talks in Bonn in 2013 and more recently they conspired to undermine a positive outcome at COP24 in 2018.
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