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Greenwashing corporate communications is slowing climate progress

Corporate Knights

The silence and half-truths – commonly referred to as green blushing and greenwashing – are slowing climate progress. Similarly, fashion brand H&M received serious public backlash and a slap on the wrist by Norway’s consumer watchdog in 2019 when its Conscious Collection of “sustainable” fashion was called into question.

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Canada’s new greenwashing ban rattles fossil fuel industry

Corporate Knights

That pre-emptive action is proof of that which activists in Canada say has long been in plain sight: greenwashing is rampant in the fourth-largest petroleum-producing country in the world – but will new legislative ammo effectively tackle it? That includes the kind of proof that companies will have to give to the public about their claims.

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How a new wave of lawsuits is targeting airline "greenwashing"

Corporate Knights

A wave of anti-“greenwashing” litigation is seeking to hold major players in the aviation industry to account for sensational claims of being sustainable, low-carbon or contributing to net zero. Why greenwashing? It’s not hard to see why the aviation industry has provoked the ire of climate activists.

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EU ‘green’ label for gas and nuclear sparks sustainable investing crisis

Corporate Knights

Back then, some members of the SIO, the precursor to today’s Responsible Investment Association (RIA), felt the lack of a sustainability label placed the industry at risk of greenwashing. The fear 20 years ago that a green investment label could itself enable greenwashing is now playing out two decades later in Europe.

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Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement

GreenBiz

Airlines have faced "flygskam" — or flight shame — which has seen some travelers shun air travel, heightening pressure for the sector to demonstrate that it can develop a flight path to net-zero emissions.

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How these oil and gas players are undermining climate action in Canada

Corporate Knights

Earlier this month, Environmental Defence launched its “Canada’s climate villains” campaign , using graphic-novelesque illustrations and monikers like “Toxic Traitor” and “Ruthless Greenwasher. Last year, it committed to cut emissions by 40 to 45% below 2005 levels by 2030.

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B Lab Forms New Partnerships to Help Scale Credible Business Transitions to Net Zero

B the Change

(Photo by Elena Mozhvilo on Unsplash ) Scaling Impact and Strengthening Accountability Toward Net Zero Through the B Corp Climate Collective Brigitta Nemes, Senior Manager Environmental Standards at B Lab Global, shares her reflections on a new direction for the B Corp Climate Collective’s work on net zero.

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