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Founded in 2020, BeZero is a ratings agency for carbon markets, providing carbon ratings, research and data products, backed by a team of climatescientists, earth observation specialists, data scientists and financial analysts.
That difference brought the two of us together, as a climatescientist and an investor, to discuss how industrial zones around the world could, within a few years, tell a drastically different story about our climate. We want financiers to commit $1 trillion USD annually to decarbonization and negative emissions technologies.
Thats Sergio Velasquez-Rose, head of strategy, insights and analytics at the Potential Energy Coalition, a non-profit, non-partisan alliance of marketing agencies trying to shift the conversation on climate change. Words including decarbonization, net-zero, anthropogenic or carbon footprint dont work.
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