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How high is the risk of greenwashing? As interest in environmental, social and governance sustainability has grown, so as the risk of greenwashing. As ESMA , the European Securities and Markets Authority, also notes, greenwashing harms investors who want to allocate their resources to sustainable economic activities.
However, companies are often lost in a series of topical buzzwords such as ‘Sustainability’ and ‘Corporate Social Responsibility’. ESG and sustainability teams need to be protected in the face of adversity, such as the COVID-19 pandemic. We call out greenwash. This is where ESG stands out.
Aside from the potential environmental impact of their packaging choices, companies should also consider aspects like socialsustainability, supply chain resilience and packaging functionality.?. For example, McDonald’s was accused of greenwashing when it replaced plastic straws with a more “environmentally friendly” alternative.
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