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‘Carbon neutral’ and ‘net-zero’ claims face global greenwash crackdown

Corporate Knights

Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. The agency only issues greenwashing fines only every few years.

Net Zero 313
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Cooking the books: The magical math of ‘climate-friendly’ meat

Corporate Knights

In 2023, we purchased carbon offset credits from 16 projects that neutralized approximately 7% of our Scope 3 emissions,” Maple Leaf spokespeople tell Corporate Knights – specifically for products that carry the “carbon zero” marketing label. That includes emissions from animals and meat purchased from suppliers. “In

Net Zero 363
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Court Greenlights Greenwashing Case Against KLM

ESG Today

A legal action filed by Dutch campaigners with greenwashing claims against airline KLM has been given permission to proceed to a full hearing by the District Court of Amsterdam. Hiske Arts, campaigner at Fossielvrij, said: “Today’s ruling rightly confirms that climate organisations have a place in combating greenwashing.

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ESG Today: Week in Review

ESG Today

This week in ESG news: Deloitte study finds over 70% of companies have abandoned M&A deals over ESG concerns; CDP launches new sustainability reporting platform; EU regulators call for action on greenwashing in financial sector; H&M warns against use of carbon credits in corporate net zero plans; Climeworks unveils carbon removal tech breakthrough; (..)

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United Airlines Launches $100 Million Sustainable Aviation Fuel Venture Fund

ESG Today

United Airlines has committed to fully reduce greenhouse gas emissions by 2050 without relying on carbon offsets. The company also announced that it has begun showing customers booking flights on its website or app an estimate of the flight’s carbon footprint, with indications of lower carbon options based on itinerary.

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Court Rules KLM’s Sustainability-related Advertising was Misleading

ESG Today

Fossielvrij campaigner Hiske Arts said: “Today’s judgment is a landmark victory in the fight against greenwashing. KLM’s “green” marketing creates a misplaced trust that even if you are worried about the climate crisis, you can board a plane reassured you are not harming the planet. KLM stopped using the advertising prior to the trial.

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This Week’s Tech and Tools News: Impact Cubed Tools Target Greenwashing

Chris Hall

Linking our factual data to tech-enabled tools is a powerful antidote to ESG ratings confusion and concerns about greenwashing.” Carbon credits rating provider Sylvera has added carbon credit pricing from Xpansiv Market CBL , the spot exchange for carbon offsets, to its carbon intelligence platform.