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From Kyoto to TikTok Over the last half-century, Big Oil’s spin doctors have used every trick in the book to keep the public on side. Cancelling oil industry greenwash There’s a growing consensus that the PR companies involved in greenwashed campaigns need to be held to account. But efforts are ramping up to shut it down.
We will launch the playbook at a Zoom Regenerative World Book Day special on Tuesday 1st March where you will find out how to read and get your copy. If you have seen the beautiful Anti-Greenwash Playbook that Content Comms launched at COP26 then you will be aware of the ability that these small books have to open conversations.
In 2022, the voice against “greenwashing” practices was clear and loud. Figure 2: Word Greenwashing rated 100 in popularity in 2022 – source Google Trends. Read the “The case for impact” by Sonja Haut: A must-read practical book full of references and advices written by a corporate practitioner.
In the circumstances, others noted , preventing backsliding from COP26 was no mean achievement, nor were the efforts of Indonesia and India to maintain the G20 leaders ’ commitment to climate action last week in Bali.
Finally, we had the Conference of the parties COP26, where countries and businesses increased their climate ambition. They just give more than they take, a concept explained by Paul Polman ‘s Net Positive book. 4 – International Sustainability Standards Board (ISSB) announcement during COP26.
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