article thumbnail

Tips on marketing sustainability without greenwashing

GreenBiz

PepsiCo sustainability and social impact market executive Maddy Kulkarni discusses her new book, “Social Impact Marketing,” a primer for building awareness of sustainable products and solutions.

article thumbnail

‘Carbon neutral’ and ‘net-zero’ claims face global greenwash crackdown

Corporate Knights

Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. The agency only issues greenwashing fines only every few years.

Net Zero 313
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cooking the books: The magical math of ‘climate-friendly’ meat

Corporate Knights

Rhetoric and marketing play a major role in the rebranding of meat as climate-friendly, explains Jason Hannan, editor of the book Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial. The post Cooking the books: The magical math of ‘climate-friendly’ meat appeared first on Corporate Knights.

Net Zero 363
article thumbnail

Episode 347: Politics, greenwashing, burnout antidote

GreenBiz

He joins GreenBiz 350 to chat about his book, "The New Political Capitalism." Joe Zammit-Lucia has experience in both business and politics, as a CEO, a marketer and across the spectrum of research and development.

article thumbnail

Court Greenlights Greenwashing Case Against KLM

ESG Today

A legal action filed by Dutch campaigners with greenwashing claims against airline KLM has been given permission to proceed to a full hearing by the District Court of Amsterdam. Hiske Arts, campaigner at Fossielvrij, said: “Today’s ruling rightly confirms that climate organisations have a place in combating greenwashing.

article thumbnail

Ralph Nader shares the secrets to success of 'rebel' CEOs

Corporate Knights

But in his latest book, Nader has taken a different tack. election) about his latest book. You’ve written a lot of books. How they operate in a very autocratic top-down manner, they sup- press free speech in their companies, and engage in the mistreatment of workers and consumers and greenwashing of environmental issues.

article thumbnail

How Big Oil's spin doctors are influencing influencers

Corporate Knights

From Kyoto to TikTok Over the last half-century, Big Oil’s spin doctors have used every trick in the book to keep the public on side. Cancelling oil industry greenwash There’s a growing consensus that the PR companies involved in greenwashed campaigns need to be held to account. But efforts are ramping up to shut it down.