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Nestlé is paying ranchers for regenerative grazing practices that get sold as carbon credits. General Mills makes a regenerative-beef protein bar that it claims offsets 80% of its greenhouse gas emissions through regenerating soil practices.” Walmart Canada stocks 2.5 The practice of branding meat as climate-friendly isn’t new.
We are thrilled to share news of the launch of our Regenerative Playbook on the 1st of March. The Playbook is aimed at those not yet initiated into the ways of regenerative thinking. We will launch the playbook at a Zoom Regenerative World Book Day special on Tuesday 1st March where you will find out how to read and get your copy.
This might be utopian, but scientific research and entire books such as Project Drawdown and its sequel, Regeneration , are full of regenerative solutions. There are more and more solutions available around the world, but beware, some might be some greenwashing. Turn this negative energy to action.
Greenwashing is very real and many companies are doing too little, too slowly. Other companies are exploring a ‘regenerative economy’. The book ‘ A European Just Transition for a Better World ’ is a rich resource for more examples of this regenerative approach.
But declining confidence in institutions, the proliferation of certification programs, and confusion driven by corporate greenwashing all make it harder for businesses that do the right thing to stand out. backed by credible action?—?is is critical to winning over these audiences. This is where trusted certifications play a role.
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