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Taking action to mitigate these impacts with climate-positive solutions is not only critical for the planet, but also critical for long-term business resilience. While greenwashing should always be avoided, it’s important to highlight that making credible progress is by no means easy for companies.
Is 'net-zero' greenwash? For example, companies may refer to becoming "carbon negative" or "climatepositive"; or that they seek to achieve "net-zero" or "net-negative" emissions or "deep decarbonization"; or that they plan to become "emissions-free" or achieve "zero emissions"; or that they are committed to a "1.5 Joel Makower.
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