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In the climate world, aviation is referred to as a hard-to-abate sector, alongside other heavy industries — shipping, aluminum, cement and concrete, among others — that aren’t easy to decarbonize through redesign or electrification. But offsetting is seen as transitional — and controversial: Some critics view it as greenwash.
As customers demand greener products and services, investors seek out the next big climate solution, and governments legislate to cut emissions, companies know they need to decarbonize, and fast. Ambition: Has the company set the right decarbonization targets? Collaboration is key.
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Only by moving from averages to actuals audited at reasonable assurance can freeriding and greenwashing be avoided, thereby protecting such valuable investment and our planet. This innovation empowers organizations to accurately account for, analyze and report carbon footprints across products, services, and organizational units.
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