Nora’s Digitalization Challenges: What the MSE Sector Can Learn From the Digital Journey of a Woman Entrepreneur in Peru
James Militzer
AUGUST 24, 2022
They require satisfactory user experiences as a precondition to build trust in the digital ecosystem and trigger behavioral changes that can increase their willingness to digitalize. In this process, it is noteworthy that face-to-face assistance, when combined with remote support, helps to reinforce the confidence of new users.
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