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After three years of a prominent advertising campaign on the industry’s coordinated plan to reduce oil sands emissions; one that had spread far and wide across digital and traditional media platforms; Pathways suddenly removed its entire online presence – a vital sign of life for any organization. Then came the threats.
Theme: Navigating the energy transition Register today Thursday 14 November 2024 11:30am – 1:00pm (GMT+4) | Greenwashing: Are your green claims robust enough to withstand scrutiny and avoid greenwashing accusations? With sustainability and transparency at the forefront of the business landscape, the issue of greenwashing has emerged.
Climate and environmental sustainability advocacy group Global Witness announced today that it has submitted a complaint to the SEC, accusing energy giant Shell of greenwashing by misleading investors about the amount of investment it is directing towards renewable energy.
Firstly transparent disclosure makes it harder for investment managers to “greenwash” their products and fool investors that they are following altruistic goals. The data must also be machine-readable (“digitally tagged”). It doesn’t bode well and surely adds to the potential for greenwashing.
Slow-to-change investors and greenwashers in the business community will lose their cover to continue propping up the fossil fuel economy. A "Digital Technology and the Planet" report from the Royal Society in London recently suggested citizens soon could be use their mobile devices to capture and share emissions data in real time.
As the medium goes digital and the message becomes more subtle and diffuse, pro-oil marketing is being baked into our social media feeds and infiltrating climate conferences. Cancelling oil industry greenwash There’s a growing consensus that the PR companies involved in greenwashed campaigns need to be held to account.
Issuance volumes of green, social, sustainability and sustainability-linked (GSSS) bonds rebounded strongly in Q1 2023, resuming double-digit growth trends after falling 18% in 2022, according to a new report from Moody’s Investors Service.
The European Council announced today the adoption of its negotiating position on new proposed rules requiring companies to substantiate and verify their environmental claims and labels, aimed at protecting consumers from greenwashing, which includes a ban on generic environmental claims, such as ‘eco-friendly’, ‘green’, or ‘climate neutral.’
The European Union has announced a new bundle of sustainability-focused policy proposals that will expand existing ecodesign rules on energy efficiency by encouraging longer product lifespans, supporting the growth of circular economy business models and helping consumers combat greenwashing and make more environmentally friendly purchasing choices, (..)
FCA-hosted TechSprint aims to harness technology innovation to outpace adverse impacts of greenwashing in financial services. At yesterday’s culmination of the Global Financial Innovation Network’s (GFIN) first Greenwashing TechSprint , awards were presented based on different criteria.
We’re here to disrupt the old mindset, digitizing climate action and demolishing the market barriers and roadblocks that have too long stood in the way of progress. Our ESG frameworks, reporting, progress, and verification will live largely in blockchains and even in the metaverse, decentralized and transparent to prevent greenwashing.
However, it’s difficult to gather reliable data on these emissions, and without solid evidence, this reporting can be an exercise in greenwashing. Digital product passports can provide detailed information about the product’s lifecycle emissions, including its use and disposal. Blockchain-supported platforms allow them to do that.
Editor’s note : This is the first of two articles published concerning greenwashing, both historically and at present. What is Greenwashing and How does It Work? Products are greenwashed through the process of renaming, rebranding or repacking. Large scale greenwashing companies have made headlines over the years.
Matthew Shankland, Head of Sidley Austin’s London-based Disputes Resolution Practice, outlines how i nvestor s can mitigate against the increased risk of greenwashing-related issues in company advertising. Under English law, there is no specific cause of action for, or law governing, greenwashing.
ERM also announced a strategic investment in digital carbon credit platform CEEZER, and a partnership with the company to leverage its platform to help power the new portal.
Linking our factual data to tech-enabled tools is a powerful antidote to ESG ratings confusion and concerns about greenwashing.” The post This Week’s Tech and Tools News: Impact Cubed Tools Target Greenwashing appeared first on ESG Investor. The domestic Indonesian carbon market will be linked to ACX’s international client order book.
The measures in sum: The package of measures is intended to improve trust and transparency in the market for sustainable investment products and minimize greenwashing. The proposed guidance is designed to help firms better understand the FCA’s expectations under the anti-greenwashing rule and other associated requirements.
In the report, KPMG International’s Larry Bradley, Global Head of Audit, and Mike Shannon, Global Head of ESG Assurance, said: “To gain investor and stakeholder confidence and mitigate the risk of greenwashing, ESG reporting should be subject to a level of scrutiny comparable to the financial information that users depend on.
Close the perception gap As sustainability initiatives become more prevalent across companies, consumers are becoming more skeptical of greenwashing. In fact, 50% of Gen Z consumers believe that organizations or brands are greenwashing. However, executives do not appear overly concerned with accusations of greenwashing.
Within our global investment universe of more than 2,000 stocks aligned with the United Nations Sustainable Development Goals, only 7% currently trade at price to forward earnings ratios (for the next fiscal year) in excess of 50x, while 22% have single-digit P/Es. To be sure, the sustainable investing boom is not without risks.
Regulators have stepped in to root out greenwashing with enforcement actions and policy-making to clarify what is a sustainable investment based on factual data and more precise fund names.
Avoiding greenwashing and providing all stakeholders with social impact results of purpose-driven advertising campaigns requires a thoughtful strategy, transparency, and targeted measurement tools. Digital marketing campaigns generally deliver ambiguous results at best and tend to be divorced from measurement. A case in point: 88.5%
Measurabl Co-Founder and CEO Matt Ellis said: “The antidote to greenwashing is objective measurement and transparency. Lindsay Luger, partner at Energy Impact Partners, said: “Measurabl has been ahead of the curve on the twin megatrends of digitalization and ESG sweeping the real estate sector.
4 While these credits are intended to help companies meet their climate goals, it is imperative to ensure the quality and transparency of them in order to achieve genuine emission reductions and to avoid greenwashing.
These new rules, intended to counteract greenwashing, spell out the criteria for a green investment and require market participants to disclose how they are aligned with them. DESCRIPTION: LONDON, February 23, 2022 /3BL Media/ - Impact Cubed today launched its new solution to help investors meet the European Union’s (EU) Taxonomy regulation.
Many have little to do with the natural language processing and “generative” AI that can mimic Shakespeare, concoct digital art or “write” music. But those who are embedded in AI and its hype cycle caution about “techno-solutionism,” greenwashing and the various unintended consequences of the AI revolution.
According to a study conducted by Oxford Economics and SAP, 74% of digital transformation leaders said they’ve seen an increase in customer loyalty, 70% have seen an increase in new revenue streams, and 59% have seen a reduction in costs as a result of rethinking linear business models toward greater circularity.
Now on to the good stuff: Declining confidence in institutions, the proliferation of certification programs, and confusion driven by corporate greenwashing make it harder for businesses that do the right thing to stand out. To receive these insights directly in your inbox, sign up for B The Change Weekly today.
Recently, several brands including H&M stopped using a tool that tries to measure the sustainability of garments over concerns about greenwashing. Fashion retail brands are also increasingly conscious that performing poorly on sustainability and protecting the environment can damage their credibility.
The idea of a startup launching now without a solid digital presence is unthinkable. When it comes to growth strategies and future market positioning, the public is getting better at spotting “greenwashing” – the practice of overinflating or fabricating sustainability achievements for the sake of marketing.
Despite many Australian organisations committing resolutely to new ESG standards, they face hurdles in achieving their objectives due to data challenges within the supply chain, which can inadvertently lead to unintended greenwashing.
Based on these reports, it’s understandable for people to conclude that carbon credits are nothing but greenwashing — a charade designed to allow big corporations to pretend to take climate action while making no real effort to reduce their actual emissions. For instance, Pachama is a U.S.
Taxonomy aims to enable the financial sector to classify green activities, facilitate monitoring of credit and investment flows, and prevent greenwashing. Indonesian president Joko Widodo announced the launch of the country’s green taxonomy at the country’s 2022 Financial Services Industry Annual Meeting on 20 January.
Rising regulatory requirements Planet Tracker’s report called for investors to increase pressure on fashion retailers to invest in their supply chain partners, which would enable them to substantiate green claims about their collections at a time when regulators “appear to be taking a keener interest in potential greenwashing”.
Rising regulatory requirements Planet Tracker’s report called for investors to increase pressure on fashion retailers to invest in their supply chain partners, which would enable them to substantiate green claims about their collections at a time when regulators “appear to be taking a keener interest in potential greenwashing”.
Helen Jones, the COO of the Enterprise division at Alcumus, suggests that while “visibility through the full supply chain is key to combat rising greenwashing, the ability to manage these risks will determine which companies will have customers, investors and employees in the future.”.
C, the European Commission wanted to ensure that companies currently engaged in greenwashing are discouraged, and those making real positive environmental impact are properly credited (this effort is built upon by another recent EU legislative proposal to prevent greenwashing in regard to physical product sustainability).
LBX is Carbon Neutral LBX offset any and all carbon output—and not in a greenwashing manner such as paying landowners not to cut down their trees but in an impactful way. They’ve created a digital currency infrastructure to map out how communities can recover, and how scarred land can evolve into a community with families, students and more.
Without a realistic, actionable plan in place, companies are either ignoring climate impacts or simply greenwashing. Overall, 42 percent of respondents strongly agreed that their organization is committed to leveraging data analytics and digital transformation to manage their energy and sustainability programs.
So it’s baked into our DNA: We set out from the start to have a total 360 approach to sustainability without any greenwashing. Many brands claim to be sustainable but are often accused of “greenwashing.” It means that we put the processes in at the start and collaborated with suppliers and manufacturers to achieve them.
Sceptics remain unconvinced , their reservations over financial institutions’ commitments reinforced by news of further regulatory crackdowns on greenwashing, this time at Goldman Sachs , accused of overstating the credentials of its green funds.
Without auditable data, companies risk being accused of greenwashing, which occurs when companies portray their products or services as being more sustainable than they actually are.
The ever-evolving regulatory landscape, mounting investor and consumer pressures and an increase in greenwashing accusations underscore the necessity for companies to set a clearly defined sustainability roadmap aligned to business goals.
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