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ESG has gone mainstream and generated a backlash because our collective definition of valuecreation is evolving. The recent tide of stories about greenwashing and divergent ESG ratings by financial actors have called into question the whole enterprise. ESG sceptics, it’s time to trust the process! A tale of two paradigms.
In 2022, the voice against “greenwashing” practices was clear and loud. Figure 2: Word Greenwashing rated 100 in popularity in 2022 – source Google Trends. Among companies, Impact Valuation as an approach to valuing a company’s impact on society has hit an inflexion point. 2022 Sustainability Summary.
Only by moving from averages to actuals audited at reasonable assurance can freeriding and greenwashing be avoided, thereby protecting such valuable investment and our planet. SAP Green Ledger delivers precisely that.
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