Climate storytelling: Why Article 12 of the Paris Agreement could unlock everything
We Mean Business Coalition
NOVEMBER 16, 2024
This article was first published in Edie. Storytelling is the basic programming language of human beings. From cave paintings and nursery rhymes to streaming platforms, storytelling is how people make sense of the world. In the face of the climate crisis – an emergency defined by vast scales, distant forecasts, and complex scientific data – storytelling offers something that facts alone cannot: emotional resonance and personal relevance.
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