Selling Your Ideas Up: How to Overcome Objections and Get Your Ideas Approved
Daniel Burrus
JANUARY 23, 2019
In an era of fiscal and time constraints, is it possible to sell your ideas to company leaders? Yes, but the success depends on how you frame the opportunity. The first step is to avoid talking about the idea itself. While that may sound strange, it’s the primary sales rule that most people break. You may love your ideas, but the feeling isn’t always mutual.
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