When It Comes to Trends, Know Which ones to Trust.
Daniel Burrus
DECEMBER 1, 2017
Mention the word “trend” to some people and you may receive a smirk in response. Why? Because many people simply don’t trust trends. That can be a significant mistake. Some trends are, in fact, very trustworthy—so much so that they can be considered future certainties. Others are somewhat less certain, but open to influence. Understanding and embracing this different view of trends can unlock enormous opportunities for both you and your organization. 4 Ways to Spot a Trendy Trend .
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