The promise and peril of digital urban mobility
Corporate Knights
SEPTEMBER 7, 2022
It was an idea that seemed to have all the right ingredients for the tech-saturated world of 21 st century urban mobility. In 2015, a Helsinki start-up unveiled a plan for something it called “mobility-as-a-service,” or MaaS, based on ideas that had been developed in a 2014 masters' thesis at a Finnish university. The company, Global MaaS, had built an app that provides city-dwellers with a digital one-stop shop for all sorts of travel options – transit, taxis, ride hailing, bike sharing, and so
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