Why Augmented Reality Is Much Bigger Than Pokémon Go
Daniel Burrus
AUGUST 31, 2016
The increasing use of virtual reality (VR) is a Hard Trend that will continue to grow, and with the release of several high-profile VR systems, 2016 was supposed to be the year that VR finally went mainstream. However, users around the world queuing up to immerse themselves in a virtual world have yet to materialize. The less fancied augmented reality (AR) consists of using your smartphone camera or smart glasses to overlay virtual elements to the physical world.
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