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along with ongoing corporate greenwashing and fossil-fuel disinformation, it’s sometimes hard to tell if society is moving forward or slipping back. Given the recent backlash against environmental, social and governance (ESG) investing in the U.S., You follow the money, of course.
EE: There’s a general concern about greenwashing and the dissonance between what many companies say they believe about ESG issues and what they are actually doing. Do you feel corporate greenwashing has increased or decreased from the 1970s and ’80s? The role of investors in improving access to verifiable information is also critical.
This market boom and increasing focus on labelled bonds represent a significant challenge for investors, where issues around information and behaviours have led to controversy, adverse headlines and even sanctions, along with widespread concerns around greenwashing. Identifying and avoiding greenwashing. Access Report.
The growing use of ESG-related language in fund names and documentation without transparency and underlying evidence increases greenwashing risk, ESMA warned.
European efforts to bring transparency to ESG funds haven’t addressed fears of greenwashing. Different approaches to product classification have sown confusion and raised greenwashing concerns among both institutional and retail investors. While SFDR was designed to avoid greenwashing, it has not achieved its objective.
In 2022, the voice against “greenwashing” practices was clear and loud. The rise in ESG investment has contributed to an increasing demand for quality and comprehensive non-financial information disclosures. Figure 2: Word Greenwashing rated 100 in popularity in 2022 – source Google Trends.
As a result, to feel better, these investors want to screen out problematic companies from their investment portfolio. To serve this constituency, asset managers have long offered “values” or “socially responsible” (SRI) funds that offer a “negativescreen.” For most individual investors, the answer will be at home.
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