Remove Greenwashing Remove Information Remove Net Zero
article thumbnail

‘Carbon neutral’ and ‘net-zero’ claims face global greenwash crackdown

Corporate Knights

Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. We need to set things straight for consumers and give them full information.”

Net Zero 313
article thumbnail

The Challenge of Greenwashing

3BL Media

When entities claim that their products or services are “sustainable”, “carbon neutral” or “net-zero waste,” are their claims really substantiated? Throughout this report, we explore the risks that unsubstantiated and misleading sustainability information can trigger for both corporates and governments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: Many global companies’ net-zero pledges fail the smell test

Corporate Knights

Hundreds of corporations are proclaiming their climate commitments with four little words: net-zero by 2050. A new Corporate Climate Responsibility Monitor report examined 25 global giants – from Amazon to Volkswagen – that have publicly made net-zero or carbon-neutral commitments.

Net Zero 353
article thumbnail

Are you greenwashing, wishing or walking?

GreenBiz

Are you greenwashing, wishing or walking? Companies and countries all over the world are committing to net-zero goals and pledges to the SDGs; diversity, equity and inclusion goals; human rights — the list goes on. We need to put a lot of zeros on the "More than 1,000 businesses" in order to get to a net-zero carbon economy.

article thumbnail

Greenwashing corporate communications is slowing climate progress

Corporate Knights

Those that do are telling only part of the story: 40% of websites feature misleading environmental statements, while 50% lack sufficient information to allow readers to judge the accuracy of their green claims, according to two recent surveys by a British competition regulator and Sustainable Brand Index.

article thumbnail

Over Half of CFOs Fear Greenwashing Risk as Sustainability Data Problems Persist: EY Survey

ESG Today

Additionally, less than half of finance leaders reported that they believe that their organizations are very likely to hit their major sustainability priorities and targets, such as net zero.

article thumbnail

Canada's greenwashing law has been a major reality check for the oil lobby

Corporate Knights

Where once there were claims about the companies working together to reduce their absolute emissions by 22 million tons (Mt) annually by 2030, and to net-zero by 2050, there is now a statement that Pathways is “focused on advancing environmental innovation and pursuing emissions efficiencies from our oil sands operations”.