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The world’s biggest meat-packers have announced net-zero targets, as the industry tries to reassure the public that despite the urgency of the climate emergency, there’s no need to cut back on our burgers and steaks. And Tyson isn’t the only one banking on planet-friendly meat to keep consumers coming back to the butcher.
Cancelling oil industry greenwash There’s a growing consensus that the PR companies involved in greenwashed campaigns need to be held to account. Humble Oil (Now ExxonMobile) advertisement in Life magazine, June 1962 Edelman remains intransigent. She went on to testify before a 2022 U.S. They claim, ‘We’re good corporate actors.
Agreeing to work collectively, the pact includes a commitment from each signatory to reduce greenhouse gas emissions to net-zero by 2050 and achieve a 50% reduction by 2030. Richard Trapunski is the former associate music editor at Toronto’s NOW Magazine and reports on culture and business for various publications.
While almost a third of those questioned (33%) believed carbon offsetting is a viable strategy for achieving net-zero emissions, just 37% have employed it as a strategy to reduce their businesses’ environmental impact. Worryingly, only 3% of those interviewed said their organisation was currently at netzero.
The funding enables Permutable to combine the latest machine learning technology with Permutable’s knowledge of changing carbon emission trends to help governments and companies address the urgent sustainability issues exemplified by the current climate crisis, achieve net-zero emissions globally, and avoid greenwashing.
We’ve got over 25 years to get to net-zero. Ultimately, we intend to cut through all the complexity, greenwashing and bureaucracy to develop our own systems to help our mostly SME customers reduce their emissions and bills, rather than simply measuring to the most accurate possible figures and endlessly planning!
Harriet Assem from technology and environmental planning advisory firm ITPEnergised offers a few thoughts on tackling one of the less well understood elements of emissions reduction, and one that is essential to achieving netzero goals. However, while there’s much good work being done, there’s still plenty of room for improvement.
Stephen Jamieson, Global Head of Circular Economy Solutions, SAP said: “In a climate where stricter regulations are now requiring businesses to disclose environmental impact, leaders who cannot accurately report this data risk allegations of greenwashing, and fines and reputational damage.
A Target-Measure-Act approach, developed by WRAP, ensures rigorous evaluation of progress, giving transparent and publicly reported updates against targets to avoid greenwashing.”
ClientEarth Senior Lawyer Sam Hunter Jones said: “It’s not enough for the UK Government simply to have a netzero strategy, it needs to include real-world policies that ensure it succeeds. Anything less is a breach of its legal duties and amounts to greenwashing and climate delay.
For example, a new law in the EU requires companies to create plans that lay out how they will transition to netzero. And in the UK, companies seeking to sell the government goods and services worth more than £5m must have a netzero plan. However, many of these rules remain soft.
Almost nine in ten investors who responded (85%) see greenwashing as a bigger problem than it was five years ago. This failure to prioritize ESG issues could be in part down to a suspicion across the investor community that companies are not presenting accurate information on their sustainability credentials.
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