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Known as the creator of the "TripleBottomLine" concept—People, Planet, and Profit—John’s visionary approach has become a fundamental part of business strategy worldwide.
Known as the creator of the "TripleBottomLine" conceptPeople, Planet, and ProfitJohns visionary approach has become a fundamental part of business strategy worldwide. In 2014, Jos Manuel was promoted to Deputy General Commercial Director of the entire commercial area of Cofina Media.
Overall, YTKO’s performance delivered a ‘conservative’ net impact of £282 million GVA, a £362 million triplebottomline impact and a ROI of £10.70 for every £1 invested. “We
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